You looked at it and thought, There's an awesome amount of technology in this box, but you don't need to know that to enjoy its output. 'I had the same experience when we shipped the first laser printer at Apple.
'The characters really come to life, which is at the heart of what animation is all about.'įor Jobs, who negotiated Pixar's deal with Disney and played a hands-on role as Toy Story's executive producer, the new tools are revolutionary.
'It's not just that the pictures look cool,' explains Jobs. 'We take an average of three hours to draw a single frame on the fastest computer money can buy,' says Jobs, the famed Silicon Valley boy whose day gig, of course, is running NeXT Computer Inc., the Redwood City outfit he founded after his spectacular flameout at Apple.
Never given to understatement, Steve Jobs, Pixar's founder and owner, confidently predicts the film will give birth to a whole new era of filmmaking, possibly even supplanting traditional 2-D cel animation entirely.